Fast food selling "shawarma" which is a Middle Eastern sandwich similar a Gyros or soft taco. Target Audience is Teenagers and Young Adults.
Shawarma is layers of chicken or beef that is placed on a virtical spit and turned while cooking. The cooked meat on the surface is shaved off and placed in pita bread pockets and rolled into a sandwich.
Shawarma is the signature dish and will be served with side salads, humus dips, fries, falafel, fresh juices and soft drinks. (Super Shawarma, Super Salad, Super Soup, Super Sweets, Super Smoothie, etc)
The concept is to take a traditional street food and upscale it to a franchise brand with a fun and recognizable identity.
Its called "Super Shawarma" because its Bigger, Better and Tastier. The ultimate shawarma experience.