Potential investors, potential mentors and potential startups looking to get funded.
We're looking to convey our risk un-adversity.
Our un-likeness to other funds.
Our plan to uproot and explode the typical fund mentality and provide a unique experience to anyone who joins our team.
500 Startups is a new, edgy, risk taking seed fund which invests in early stage consumer internet companies.
Incubator/seed investment funds are popping up left and right and we're looking to differentiate ourself through edgier design. Our founder likes to swear. In public. A lot. Think Ari Gold, but for tech companies and without a suit.
We are not — *not* — your typical fund composed of a bunch of stiff white guys sitting around a board table. We're young. We're diverse (Women! People of color!). Our investments are blustering balls of sleepless eagerness, And the markets we're looking to dominate are murky and emergent.
- “Fun at All Costs”… authentic, down-to-earth, *real*
- Creative, Smart, Innovative Environment
- Learn & Educate at Same Time
- Move Quickly, Take Risks, Make [Manageable] Mistakes
We're looking for an iconic image (logo) to represent the fund.
Within the name "500 Startups", 500 is the key phrase.
500 = strength, crowd, confidence, unique, a plethora of resources
We'd like something that riffs in the direction of the Black Panthers Fist (attached below) holding a stick of dynamite.
We'll be pairing this image with bold type. I'm attaching a type sample. If you'd like to riff on that as well or incorporate it into the logo, by all means, wow us. (One idea was to 'burn' the 500 into the wrist of the hand.)
Key design components:
We DON'T like:
- Vector logos
- Clean edges
- Lots of tiny details
We DO like:
- Bold strokes
- Ink splatter (tastefully done)
- Wood block printing aesthetic (some examples attached)
We LOVE the work of folks like:
All that said, we're open to other design concepts. If you have them.
Thanks for your efforts!