Logo for Startup Serving the Senior Community

Above The Grass

We are a startup company that provides web services dedicated to seniors living independently at home. Our goal is to provide trusted services over the internet that allows independent adults to remain independent.
We serve the growing population of independent adults living at home. Our unique, corner of the market are healthy, aging adults living alone with internet access.

Our target audiences include both seniors living independently, and the family/friends that leverage our value-add services provided by the site to stay connected with the loved ones.

We are looking for a logo to best represent our business. Our core design values are simple, easy to read with a bit of humor.

Since our target audience is older adults, color, font and overall appearance is important. Easy to read fonts and contrasting colors are required. If they can't see or understand the logo, they may not use our services.

The final logo designs will provide color and font requirements for subsequent home page design and all other promotional/graphic work

While not a requirement, the tag line we are considering is “Today is a Good Day”. We’re not sure whether the logo should contact the phrase but are open to incorporating it into the logo.