Hoopla Software (logo does not need to include the word “Software”)
Hoopla Software is built to help increase the effectiveness of sales organizations by providing solutions that promote a high performance sales culture. Eventually, there will be a suite of solutions that promote urgency, accountability, teamwork, friendly competition, rewards and recognition. The tag line we are thinking right now is “raise your game” which congers up images of sporting events or fantasy sports. (we are not looking for sports symbols in the logo)
Words to Describe Brand:
Competitive, Urgent, Rewarding, Engaging, Exciting, Fun, Challenging, Attention getting, gamelike
Tell us a bit about who you are and the people you reach
Any business to business sales organization with 5 to 5000 salespeople that uses CRM systems or salesforce automation systems (salesforce.com, Siebel, Microsoft dynamics, etc.). Primary industries include high tech, manufacturing, communications, consulting, healthcare, etc.
We need a logo that helps set the branding direction and needs to find the right balance between corporate and fun (a bit “in-your-face”). Our first thought is that we are looking for the word “Hoopla” to be the main focus and not necessarily looking for a mark. However, we want you to use your creativity and as the contest goes on we will provide as much feedback as possible. The logo should also account for product names to be included (either attached to the main logo or as complementary product logos) The intial product names include: Countdown, Scoreboard, & Compete. Please demonstrate this in your designs. The logo should be clean and use bold colors. There is a potential for additional work for the winning designer.
* Clean, professional, but fun look and feel
* Bright color palette
* Text oriented logo design, but open to seeing graphic elements if it makes sense
* must provide vector images