I am a dentist in Round Rock building a brand new practice. I am 31 years old, married, and have been practicing as a dentist for 5 years.
What will set NuYu Dental apart from other dental offices is its focus on customer service and consumer needs. Patients will be pampered with scented facial towels, and movies during dental treatment to create a more relaxing experience. Complimentary beverages, internet access, and reading materials will be available in the lobby. For the children there will be toys, movies, and video games for their entertainment.
My goal is to surpass customer expectations while providing high quality comprehensive dental care.
My target audience is families with disposable income. Marketing efforts will be specifically aimed towards females from 25-55 (In the dental field we have found that women are the majority decision makers for the family and children). We are striving for the "Oh, Honey I love this place" effect.
It is our goal to emulate a Starbucks and spa-like experience when patients come to NuYu dental.
NuYu Dental Slogan: "The beginning of a New You" but is not required.
The LOGO needs to be simple, vibrant, memorable
Colors: Brown, Light blue, Black, Green (spa like colors)
Visualization examples: Symbols of growth, rejuvenation, Branches, Leaves
Please refrain from: Teeth, Smiles, Mouths, Faces
Attached: Example of current dental office