We are a Spanish company operating out of Barcelona but hope to service companies nationwide.
We're a teacher collective that works only with highly qualified experienced and passionate language teachers (English and Spanish).
We're a company owned and run by teachers. Our positioning will be that we provide courses with the best teachers in Spain (very well paid because of no middle men) and yet a fair & reasonable price for our clients and students.
We are 21st century in our use of social media and the internet as a set of delivery tools for our courses, but the courses are teacher centred (NOT ONLINE courses).
Classes are usually face to face, but can also be virtual classes or telephone.
Our target clients are B2B: small, medium and multinational companies.
We will be offering (B2C) later on: preparing university students for external language exams for gaining entry to postgraduate courses or applying for jobs outside Spain.
In the companies we’re targeting, there is usually one very important person who decides on the language training company: She is an HR manager who's responsible for finding the best language training solution. She’s usually a young professional woman in her early to mid 30s and is given the brief of finding 2 or 3 possible providers to show her boss, the head of HR. She is usually new to training and knows very little about language acquisition.
Although we are catering to the corporate sector, we don’t want to look too corporate ourselves.
We are a paperless company promoting circular economy.
Teachers train students to continue with autonomous learning outside and after the course has ended.
We need a logo that includes some or all of these characteristics:
- simple and clean
- something that represents collaboration
- something that represents a collective
- possible relation to learning
- not too corporate
- for web and print
- something that would print well in colour and black and white
similar to the Ellen Macarthur Foundation logo: a circular logo with the name
- a simple puzzle (collaboration, fitting together, cognition, and might bring to mind the fairtrade yin-yang thing)
- intersecting geometric shapes (collaboration, fitting together, simplicity)
Eg. along the lines of: https://s-media-cache-ak0.pinimg.co…68ec0f.jpg ...needs to be simpler, and fewer colours obviously.
web design we will be using:
Web page we like: