Vertify is a start-up SEO (search engine optimization) company. The name itself is based on the word "vertical" because we're focusing on specialized/niched services, as opposed to generalized/a bit of everything.
Our services include SEO audits and competitor analyses (we like analyzing data) for websites that need to know where they stand in the search engine results and what they need to improve. We also offer optimization and consulting services tailored for websites that want to make the most out of their online presence (html changes, content marketing, social media engagement).
Our target audience are both businesses and individuals, basically anyone who wants to increase their website's visibility online. Our demographics include both internet-savvy clients and ones that are just stepping into the online medium.
We compete with existing and similar businesses, usually other SEO or marketing agencies. We plan to fill a void in a marketplace crowded by media/webdesign agencies that adopted SEO services as part of their package. This resulted in SEO projects being started on the wrong foot, without an accurate, comprehensive audit. This way of doing SEO is usually the reason many clients burn through SEO consultants and redo their strategies resulting in loss of focus.
We adapt our SEO efforts using ethical, legitimate tactics that are current with the newest algorithm updates. We do a comprehensive review of the website and after that we discuss with our clients how to prioritize work: some are quick fixes, some are long term strategy actions for under-performing areas.