Our target audience is action sports athletes (think X-Games, Snowboarders, Skateboarders, Motocross) and team sports athletes (Baseball, Football, Soccer, Lacrosse, Basketball).
Average age is 13-25 and mostly male.
- A strong tough, active, hip logo with a cool figure and sweet font for the word Primo.
- Emphasis should be on the word Primo and Athletic Armor should be secondary.
- We like our current "X-Man" in our logo because he looks like an athlete being protected. We are open to new fresh ideas though.
- We want Primo to look cool by itself if we were ever to use it as a stand alone without the words Athletic Armor on sticker
- We want the Icon that you create to go with it to be strong enough and recognizeable on it's own as well. Something that could work as a sticker.
- We really like the metallic look of our current X-Man so keeping that feel will help.
- We like our current colors. You can deviate a little bit, but it's going to be tough to convince us to do something other than black, red, silver, gray, metallic.
- Ideally something that looks good on our current site to save us from redesigning things.
- Nothing outside the colors we've suggested
- Anything too plain or something you'd see your PE Coach from high school wearing on his coaching shirt - we want something hipper and tougher than that.