We felt that the designer read our brief carefully and knew just what we were looking for. He provided a number of simple and powerful new logo options, while while at the same time was sensitive to our old logo and the history we were trying to retain. Awesome job!
How Midiane started their logo design journey
Sport For All
Sport For All is a world-class multi-sport enterprise that provides
cost-effective, structured coaching and life skills programmes for
children who live inactive lifestyles or have limited access to quality
sport training. The aim of Sport For All Franchising is to be a global
leader in harnessing sport as a tool for development. Although we are
currently only located in South Africa, our intention is to create a
model which is replicable in all parts of the world and in varied socio-economic environments. Sport For All combines business fundamentals with a development programme to implement a self-sustainable model which effects positive change in the following ways:
* Create an environment in which children learn and have fun at the same time.
* To give youth a sense of belonging, instilling healthy discipline, building self-esteem and creating an environment of teamwork.
* To impact on major social issues, including substance abuse, HIV/AIDS, crime, juvenile delinquency and unemployment as well as health issues -
obesity, high blood pressure, diabetes, stress and depression.
Tell us a bit about who you are and the people you reach
Sport For All attracts ‘kids’ from 5 – 85 years old including,
children/youth participants and their parents/caregivers along with franchisees, coaches and business and community partners.
The logo design can be up to 3 colours with red, blue and green
(primary colours) but should read well in black and white (easy to brand; easy, low cost to print; works well even at smaller sizes).
The style should be clean, strong and professional yet fun, cool and funky.
The design can be either iconic (represents in some way what Sport For All is about or abstract - has a deeper meaning) or text-based (interesting font, memorable graphic element but not based on fads or fashion).