Completed contest

logo for SortMySuper.com.au

Troymuir needed a new logo design and created a contest on 99designs.

A winner was selected from 470 designs submitted by 140 freelance designers.

470
entries
140
designers
1
winner

Some of the designers who made it happen

Winner - finalidea
You are very talented and I appreciate your creativity. Thank you so much for working on our project.
- onefourfive
Finalist - umxca
Very professional, creative and understanding with the precise requirements of the client. His work actual speaks for its self. His attitude, in response to your feedback reflects on his commitment to stop at nothing to give the customer what they want from start to finish. Would work with him again
- fiziwhoa
Finalist - Giallorossi
This was our first contest on 99 Designs and we had over 300 designs to choose from. There were a high number of very high quality designs and Giallorossi captured the essence of what we were after so well - simple, elegant, authoritative. He was also very responsive to feedback and a pleasure to communicate with.
- David9391278
Finalist - RockzDezgn™
one of the best designers in this website
- Anonymous

How Troymuir started their logo design journey

Who are you known as?

SortMySuper.com.au

Tell us a bit about who you are and the people you reach

Superannuation (retirement fund) roll-over specialist. We find out what funds you have money invested in (accumulated over the years) and bring them together to sort out your superannuation for you. Face to face, professional service.

Consumer Demographics:
Age 45- 60 M & F
Avg household Income > $150k
White collar, Mgmt level or self employed

Consumer description:
Frustrated with complexity of financial industry
Tired of jargon and technical language
Concerned with future - retirement plans

Brand characteristics:
Human
Simple (in approach and proposition)
Small to medium size business
Provides one-to-one service
Clever
Nimble but sure-footed
Approachable
NOT cold or Corporate
Problem Solver
Dependable
Sense of solidity/ permanence

What industry do you think your business is most related to?

How do you want the layout of your logo to look?

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

What colors do you want to see in your design?

White, Blue, small amount of Green

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Gold package

A$699

Paid features

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Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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