Completed contest

Logo for Software Company

krecs needed a new logo design and created a contest on 99designs.

A winner was selected from 117 designs submitted by 11 freelance designers.

117
entries
11
designers
1
winner

How krecs started their logo design journey

Company name

KRECS

Overview

KRECS pronounced "k-recs" is the abbreviation for knowledge records enterprise content solutions. KRECS is a software development & system integrator providing electronic document solutions.

KRECS assist companies in capturing documents from paper, email, word documents and various other forms into one central document repository, providing one source of truth and transparency.

KRECS assists companies in becoming paperless, and moving from the "old" paper based filling system to the "new" central electronic system.

This is the identity that we wish to convey moving from the old age to new age, hence the term KRECS (new dinosaur) sounding similar to TREXs (Tyrannosaurus) the instinct dinosaur.

Tell us a bit about who you are and the people you reach

Target audience is for the corporate and government sector. They are looking for solutions to make there paper based information electronic, and integrate their electronic data (including email, word documents, pdfs, fax's, scanned images etc) into one common repository.

Are audience understands the need to move electronic and are very aware of the benefits paperless solutions provide. They consist of law firms, councils, hospitals, and insurance companies who have a lot of hard copy paper and electronic data scattered through out there organisations.

Requirements

Logo - Icon(image) and Text.

Icon:
must represent a dinosaur - this can be an abstract, outline or other type of sketched image.

A couple ideas that spring to mind in no order are:

1. A simple robotic dinosaur representing the future electronic theme of paperless (perhaps including the dinosaur with a image of paper/document). Dinosaur could be holding the paper in mouth or hand.

2. Friendly sketch of cartoon dinosaur like creature. Dinosaur could be holding the paper in mouth or hand.

3. A colleague suggested a simplified dino bot image. - there quite detailed so it would have to be very basic.

These are just two ideas and we definitely would welcome other ideas. We are not strict on the logo, except the fact that it must resemble some sought of dinosaur like creature.

Text:

The company brand name "KRECS"

A possibility is to have the text "software" under or next to KRECS text - as in "KRECS" Software.

The name is pronounced "kay rex" as in "Tee Rex", so if the text could highlight this by maybe by differentiating the K from the RECS, through color, spacing, size or dash/dot.

e.g K.RES or K-RECS

Colors - easy to change so be creative.

Feed back from current designs:
1. Some of the designs are too detailed - should try to keep the dinosaur simple.

2. Dinosaur should not overwhelm the logo, having it by the side of the KRECS text is good as it doesn't domintate the logo that way.

3. Dinosaur should be placed by the side with head facing the "KRECS" so it reads left to right. Having the dinosaur head face to opposite direction of the text impacts the flow of the document. All dinosaurs must face towards the K or front on.

3. Try to make the logo print friendly - an outline version is good here. blacks/grays fonts on white background work, though some color is definately need.

4. Suggest removing the "knowledge records content solutions" as it will print too small (personally I would like to see this replaced with software, try this if you can).

If you have questions please email me at info@krecs.com.au

Custom package

$370

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design by heema design by heema design by cre8ivedepot
312
entries
84
designers

We saved a spot for your logo design contest.

Get started now
$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design by pyxz design by pyxz design by pyxz
430
entries
106
designers
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
£199
We are a fireworks display company...
design by nugra888 design by borzoid design by papah jahat
36
entries
12
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers