How smart drinking pill started their logo design journey
Smart Drinking Pill
I have a product that is an all natural vitamin and herbal supplement that is meant to be a liver protection aid for people who drink alcohol. I want people to enjoy drinking alcohol responsibly while maintaining their long term health and well being. To learn more about my company please visit http://www.smartdrinkingpill.com.
Tell us a bit about who you are and the people you reach
The target audience are upwardly mobile people who enjoy alcohol. Primarily people in their 30's and 40's, although really anyone who drinks responsibly could be a valued customer. Definitely looking for more of a refined, upscale image as opposed to a drinking beer, watching the game type of image.
I want the image to be one that combines alcohol, health, sophistication, and class. Think more like Grey Goose less like Budweiser. To give you an idea, I like the logos for both Ciroc and Hpnotq. I prefer simple, strait forward designs as opposed to ones that are overdone or too complicated. If there was a way to make a design that somehow integrated the image of a cocktail glass and an oblong vitamin that would be fantastic. Maybe even a light bulb, or some other image for intelligence along with a drink and a vitamin, I just don’t want the image to be too busy.