We're starting out with a blank canvas so don't be afraid to send us anything. Once the designs start coming in we will be quick to inform on a direction we like.
A couple of thoughts:
- We like the idea of negative space being utilised in the logo (Fedex arrows for example)
- Don't mind the use of Co. in place of Company so either:
The Sippers Drinks Company
The Sippers Drinks Co.
Whichever you feel works best.
- The site will be predominantly black & white, but we would like to have a bit of colour in the logo (probably just one colour), that we can then change depending on the need of the site (particular pages etc).
- The pictorial mark needs to be able to be instantly recognisable as it will often be used with no Text Mark along side it.
- We've included emblem but this is probably our least favourite choice. With that being said don't be afraid to submit one...we're ready to be convinced!
- Needs to be very clean and simple.
- Please submit a couple of different fonts with your designs.
- No cliched designs.