How Benjamin Black started their logo design journey
We are launching a new kind of venture capital firm. We specialize in secondary direct investing, which is the purchase of stock in private companies from founders, seed investors and early employees. Our goal is to provide early liquidity for individuals who want to sell positions that are usually highly illiquid.
The principals of the firm have invested over $100M in technology driven private companies.
Our goal is to provide a fast and orderly purchase process for the seller and the company. The transactions can be as small as $250,000.
We are based in San Francisco.
Tell us a bit about who you are and the people you reach
We must appeal to a audience that is highly sophisticated in the world of private equity and venture capital. They are smart and modern and believe in technology. They will expect a sleek design that represents sophistication in the world of social media and advanced internet applications. Many of our investors and sellers have been involved in creating the leading companies in Silicon Valley.
We are seeking a logo that will provide the basis for large identify work for use on a website and for business cards. Our goal is to position ourselves and younger, faster and better than the the stodgy firms we compete with
For reference our competition includes the following firms
Companies like ours tend to choose looks that either stress stability and strength (like a bank or large financial institution) or appear modern and risk-taking. We want to look more like a cutting edge venture firm than a bank .. we want nothing stodgy or traditional. The logo has to feel modern and cutting edge .. We like the following logos and looks: