We are making a new brand for selling solar panels to the commercial and residential marketw. We want a very corporate, clean, high end look that captures the audience and makes them confident that we are modern and smart, and have a strong culture of growth, environmentalist, and forward thinking.
We want our logo to be more on the corporate side though...very clean and professional and simple, BUT EFFECTIVE and BOLD.
We do not think we want green but definitely yellow or something relating to the sun.
We have attached some inspirational samples at http://www.atakinteractive.com/samplelogos.zip of logos we sort of like. Some were for a different company type, but we felt these could offer a starting point for inspiration and creativity. Do not copy exactly...do your own designs and evolve.
Tell us a bit about who you are and the people you reach
Target Audience is Home Owners who want to save on electricity and commercial real estate owners who also want to reduce energy costs. We need to make them confident by looking most corporate, biggest, cleanest, eco friendliest around.
Sun or plants, or energy element somehow included but not ridiculous.
We want to look like a fortune 500 company, not a small shop.
SFR Solar or SFR SOLAR or SFRSOLAR where the two are a diff color - try different styles of presentation. Customer mentioned he likes an F where the lower dash on the f is apart from the tall vertical part of the F. This is just a suggestion.
We would like to see the logo on paperwork such as business card, envelope, and Fax Sheet only.