Tell us a bit about who you are and the people you reach
We are a turism company that is starting up in Resele, Sweden. We focus on helping people to experience the beautiful nature here, characterised by a great river, the Angermanälven, and the 'nipor'- strangely shaped mountains alongside the river (see resele.se for pictures, or google). We organise both summer, autumn, spring and winter activities for tourists.
Summer: canoe and bike rental. land art creative camps.
Spring: retreats in little stuga's in the forest
Autumn: hunting trips, bear and beaver safari's, fishing trips
Winter: snow shoes, snow scooters, husky, iglo building, etc.
Target group: differs per activity. Swedes, Germans, Dutch people. Nature-lovers, people that love to be outdoors.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo should be clean, letter-based and easy to 'blow up' so we can make signing that is easily visible from the road.
Logo: something that suggests activity and adventures (but maybe also some contemplation and retreat- is that all possible???) in nature throughout all seasons (sun, snow). The characteristic shape of the nipor should probably be in (see pictures; it is like a table-mountain alongside the river). For inspiration about Resele, see resele.se. Beginning of the website: https://reseleadventures.com/. Attached also some logo's I like.
The idea about signing is to have a basic sign with Resele Adventures, and attach seasonal signs (letter-based) to it with hooks with the specific seasonal activities (for example: 'canoe and bike rental'). Therefore, I need a lettertype in the logo that is easily accessible for me, so I can easily make additional signs that I put under the logo in the same lettertype.
At the same time, another idea came up, so if there is someone out there that wants to give that a try that would be great... You know the 'lynx'? They have a very special profile, especially the ears. They live in this area. Anyone who can think of a logo that includes that?
Another idea is to form the Letter R (from Resele) and/ or the letter A (from Adventures) into a nipor (a series of table mountain/hills). So there is another challenge.