How Peter Hancock started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
uVent is a customer service company that ensures that consumers complaints are not only heard, but actioned upon.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our target audience are both consumers and businesses.
specifically the Mum who had her ATM card swallowed by a faulty machine the day before Good Friday and couldn't get any money out for chocolate eggs.
The family that got caught in a flood and it's taken over 3 months and the insurance company still haven't paid out
The teenager who's phone keeps dropping out, even though he is in the middle of the CBD
any company that is serious about their customer service, and wants to turn negatives into positives.
companies looking to create brand value from positive interaction with customers.
Needs to capture the following...
The company name is uVent - so must include uVent as the wordmark
The need for consumers to vent - have their voice heard
Our desire to not just hear the vent, but actually listen and resolve.
Very simple, clean, classic web 2.0 feel.
The logo needs to include an icon + wordmark, and both need to be standalone.
The icon will be used in an iPhone application and also in social sharing toolbars. Also will be used on Facebook, most likely with the wordmark also.
A brief description about how the logo meets the brief.
The sort of ideas we tossed around initially were megaphones and ears. Also volcanos, steam, pressure cookers, pacman yelling etc. Feel free to use any of those ideas, or none of them.