Logo required for aviation consultancy company

ATS Australia

ATS Australia Pty Ltd is a small company that represents overseas based manufacturers in the aviation industry. Companies who are based in say the US or Europe, who sell products to airlines in Australia and NZ, often don't want to set up an office in the region, so look to a company like ATS to act on their behalf.

Customers: Airline engineers, purchasing executives, aircraft operators
Principals: Company owners, senior management, sales managers etc

Many of the products ATS Australia looks to represent are safety oriented, and most things to do with aircraft / aviation are of a relatively serious nature, thus many people we deal with are serious in nature and can lack any sort of sense of humour!

There are other companies named ATS in the field, so we need to differentiate our company by incorporating "Australia" into the main company name and logo. It is not necessary to include the "Pty Ltd" in the main logo, but if it is, it should not be prominent.

As the nature of the business is aviation and often safety related, the logo needs to represent the company correctly. Attributes of the company:

- Sensible
- Responsible
- Effective
- No nonsense
- Capable

The logo will mainly be used on stationery (business cards etc) and on the web page.

Please have a look at our (old) website to show what we currently have: http://www.ats-australia.com.au

You will see the current logo does not incorporate the word "Australia". I would be happy to stay with a similar blue colour so as it's not too far removed from where we currently are.

Besides that, no restraints!