Goranius achieved the brief quickly and set the benchmark for future work. He was additionally helpful in developing derivative logos for various uses. This showed a practical understanding of modern applications of logos e.g. web, business card, email, etc.. His work also stood out when we conducted a poll with some of Australia's leading marketers.
- Company co-founder
How Aventerra started their logo design journey
We are a German travel agent / tour operator specialized in small groups and tailor made trips around the world. Our main focus is southern Africa (Namibia, South-Africa, Botswana etc. Namibia being the most important).
"We make adventure travel comfortable" (may be a claim Incorporated in the logo?)
Keyword to think about:
Adventure, Culture, Africa, Eco tourism, Nature, Individual, Small Groups, South America
Our claim underneath the logo reads:
"Die Welt erleben mit Hand, Herz und Kopf" in english:
"Experience the world by hand, heart, and mind" You need to incorperate the german claim in your design.
Tell us a bit about who you are and the people you reach
Most of our clients can be considered "upper market", but not high end, they have some money but are still value conscious. Our ideal client doesn't want to book off the shelf of big travel agents and are looking for affordable exclusivity. Our clients are prepared to pay a little extra to travel ecological and sustainable.
Our existing logo needs to be implemented, but with a fresh modern approach. Please check http://www.aventerra.eu/reisen.php
for our existing logo.
We need the final logo as AI files, not flattened. Or other compatible vector format.
We will give constant feedback to make the process as transparent as possible.
It's our first time with 99design and we really want to work closely with all the designers.