Completed contest

Logo Redesign for Interface Evolution

Celtic Steve needed a new logo design and created a contest on 99designs.

A winner was selected from 318 designs submitted by 72 freelance designers.

318
entries
72
designers
1
winner

One of the designers who made it happen

Winner - bbluee
Process was easy and artist responded quickly and met all of our needs!
- dwight zv

How Celtic Steve started their logo design journey

Company name

Interface Evolution

Overview

We specialize in helping companies improve the user experience of their software products and web sites. Among the services we provide are:

- Usability Testing
- Expert Reviews/Critiques of Software User Interfaces & Web Sites
- Persona Development
- Wireframe Development
- Semi-Functional Mockup/Prototypes Development
- Client side development (HTML, CSS, JavaScript, PHP, ASP, etc.)

We are a very small and young company... We have an existing logo that is OK (see attachment), but it lacks punch/wow factor.

The concept that the existing logo is trying to convey is that we help software products "evolve" so that they have a better user experience. Each of the rectangular shapes in that logo is supposed to represent an iteration of a software product or web site... the concept doesn't seem to come across because the iconic portion of the logo is too abstract.

While we still like the concept that the existing logo was trying to show (and think a good designer could deliver a better version of it), we're not married to it and would welcome new concepts.

In general we really like the colors in the existing logo (blue, gray and orange), but would be OK with a different color palette.

Tell us a bit about who you are and the people you reach

Most of our customers are small to medium sized software companies that have existing products or web sites.

The specific people we deal with in those companies tend to be either Product Managers or Marketing types.

Being that the our customers are in the software industry, they have a very critical eye in regards to design elements such as a logo.

We've only used the existing logo on basic paper marketing material and documents. The new logo, however, will be used on our web site - (part of the reason we haven't launched our web site is that we want a better logo).

Requirements

Versions with a White Background:
- Small Size (e.g. 50 pixels high) PNG or JPG file
- Medium Size (e.g. 100 pixels high) PNG or JPG file
- Large Size (e.g. 200-300 pixels high) PNG or JPG file
- A vector format of the file

Versions with a Transparent Background:
- Small Size (e.g. 50 pixels high) PNG file
- Medium Size (e.g. 100 pixels high) PNG file
- Large Size (e.g. 200-300 pixels high) PNG file
- A vector format of the file

Versions with Inverted Colors (e.g. white letters, blue background)
- Small Size (e.g. 50 pixels high) PNG file
- Medium Size (e.g. 100 pixels high) PNG file
- Large Size (e.g. 200-300 pixels high) PNG file
- A vector format of the file

RGB (or Hex) Values for the main colors used in the final logo.

------
One more request... a version of the emblem as Favicon/web site icon. 32pixels by 32 pixels would probably be fine.

Custom package

$204

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Deliverables

AI
EPS
PDF
PNG
JPG

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