Logo for Protein 1st

I am looking for a logo for a new product. Must be cool, hip, athletic, and fresh.

Protein 1st

I need a logo for a nutritional drink called Protein 1st. It is part of a program designed to drastically improve the health and well being of the customer. The result of the program is a leaner, healthier you.

The logo should immediately convey fitness, health, energy, confidence, athleticism. It will be used on a website, brochures, packaging, t-shirts, etc. It needs to be hip and cool looking. Also, the product is natural and high tech, so the logo should fit into that description.

The product is for both men and women, so the logo should appeal to both.

- The
word Protein with 1st next to it or below it.
- The “1”
should be drawn as a character with personality.
- I
envision the “1” to have an athletic build to it. It should have powerful arms, muscles
showing, but not way over developed like some steroid monster.
- I want
it to be a character, but not a silly cartoon. It must be taken seriously.
- It
should seem more high tech, than old fashioned.
- It could look like a person, but doesn’t have to.
- Maximum of three colors
- Appeal to both men and women
- The tag line is "If you don't take care of your body, where are you going to live?" This does not have to be part of the logo, but if it would add to the logo, then we can use it. Otherwise, we'll just add it to brochures, etc.
- I'm not completely married to the idea above, so if someone has another idea they think will blow me away, feel free...
- I need the logo to be designed in a vector format.

- I don't want the character to look like some freaky steroid monster with hugely overdeveloped muscles.
- I don't want the character to look like a hokey, out of date cartoon character