witthoffman got their new logo design by running a design contest:
Logo for program created by one of the world’s top literary agents. Potential full website to follow
Check out witthoffman's Logo design contest…
Not a requirement, but opportunity exits to play with homophones to exhort the listener to “Write Book; Write Now,” or involve all other permutations thereof, but core message of Right Book Right Now should be the most prominent.
Industry/ Target Market: Imagine that everyone in the world knew what you know. How would it change their lives? The program is intended to provide a toolkit for the large segment of the population that has always wanted to write and publish a book—but hasn’t known where to start and what to do—until now. While most buyers will likely be pursuing self-publishing, the information contained in the product will be valuable even to traditionally published midlist and bestselling authors. Perfect customer is an expert or entrepreneur looking to use a book to expand their brand, reach a new audience, and make their mark on the world. Company/ Content Info: As a literary agent with a very selective client list (I generally say no to tens of thousands of people a year who would like to be represented), I realized that I could stop saying “no, I can’t help you” to all those people, and start saying yes. I might not be able to help them the way I help my direct clients, but I can certainly help them find the perfect topic for their book, choose whether to self-publish or go the traditional route, what to do to enhance their prospects of finding a literary agent, and how to market their book once it hits the shelves.
Potential full website design, product packaging, and marketing campaign projects to directly follow logo creation. Logo to embody the following concepts of the product: a. Books change lives in ways that no other medium can. When was the last time your life was changed by a tweet? b. “Right Book Right Now” is the name of the product, and its core concept: training authors on how to write (and publish) the right book for them—right now-- so they can make their mark on the world. c. Not a requirement, but opportunity exits to play with homophones to exhort the listener to “Write Book; Write Now,” or involve all other permutations thereof, but core message of Right Book Right Now should be the most prominent. d. Agent represents multiple New York Times bestselling authors, and for the first time is sharing with the general public high-level, inside information that has made his clients millions of dollars. e. Product will contain information appropriate for a high-level college course or graduate course. f. There is a heavy inspirational personal development theme in the product. g. The ultimate value of the product to the purchaser is high-level information that will enable him/her to get their message out, change the world, and make money doing it. h. The logo should have the flexibility to represent not only the initial audio program but also should be able to be adapted to future products in the line. i. Design must show creativity, intelligence, sophistication, and be unique. (Also, it should like long walks on the beach and sunsets. Really, who doesn’t say this kind of thing in their design brief?) j. Product creator is a word guy who’s hopelessly inept when it comes to design and aesthetics. He’s relying on all of you to bring your genius and expertise to this project to help people find their voices and make a real difference in the world. Uses of Logo: This Logo will be the most prominent design feature on a high-traffic website, and will be prominently included in an internet marketing campaign that will reach millions of recipients in early 2014. It will also be used to represent the company at live events.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
witthoffman collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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