Potential full website design, product packaging, and marketing campaign projects to directly follow logo creation.
Logo to embody the following concepts of the product:
a. Books change lives in ways that no other medium can. When was the last time your life was changed by a tweet?
b. “Right Book Right Now” is the name of the product, and its core concept: training authors on how to write (and publish) the right book for them—right now-- so they can make their mark on the world.
c. Not a requirement, but opportunity exits to play with homophones to exhort the listener to “Write Book; Write Now,” or involve all other permutations thereof, but core message of Right Book Right Now should be the most prominent.
d. Agent represents multiple New York Times bestselling authors, and for the first time is sharing with the general public high-level, inside information that has made his clients millions of dollars.
e. Product will contain information appropriate for a high-level college course or graduate course.
f. There is a heavy inspirational personal development theme in the product.
g. The ultimate value of the product to the purchaser is high-level information that will enable him/her to get their message out, change the world, and make money doing it.
h. The logo should have the flexibility to represent not only the initial audio program but also should be able to be adapted to future products in the line.
i. Design must show creativity, intelligence, sophistication, and be unique. (Also, it should like long walks on the beach and sunsets. Really, who doesn’t say this kind of thing in their design brief?)
j. Product creator is a word guy who’s hopelessly inept when it comes to design and aesthetics. He’s relying on all of you to bring your genius and expertise to this project to help people find their voices and make a real difference in the world.
Uses of Logo:
This Logo will be the most prominent design feature on a high-traffic website, and will be prominently included in an internet marketing campaign that will reach millions of recipients in early 2014. It will also be used to represent the company at live events.