How Asian Efficiency started their logo design journey
We are a new business in the time management, personal and organizational productivity industry. It is run by two young Asian entrepreneurs who love doing things the most cost efficient way and advice other people how to save time, getting more things done, and getting people organized.
We are big Apple proponents and love gadget technology.
Tell us a bit about who you are and the people you reach
Our target audience is anyone who is interested in getting more organized in their life and people who wants to improve their own productivity. These people tend to be interested in self-help material, regardless of gender and age.
By freeing up time, you have more opportunity to do things you love to do. Plus you can save and make more money.
Buzz words for Asian Efficiency are:
-Getting things done
The only color we have decided is that the background color is white. The logo will also be used on business cards, Word documents and Powerpoint presentations, all with white backgrounds. Otherwise, feel free to use any colors as long it looks good on a white background.
Limit the “Asian” theme to it. We want it to have a modern / web 2.0 look.
The text can be “Asian Efficiency” or “AE”. Either one will have to be there. However, the logo does not have to be text only, it can have a symbol too (preference).
Additional ideas but not required:
-A clock in the logo
-Some subtle form of money in the logo (can be the color green, gold color, silver, etc)