We had worked with Phenex initially when we wanted a new logo and had no hesitation in going back when we wanted some updates. Very responsive to what we were asking and incredibly fast! Would recommend anytime.
How princeton started their logo design journey
Who are you known as?
Princeton 30 years
What’s your company slogan?
Innovation & Compliance
Tell us a bit about who you are and the people you reach
Princeton Publishing offers a wide range of unique, prestige quality doctor and doctor -to-patient communication vehicles for pharmaceutical marketers to use in their marketing campaigns towards the medical profession.
Princeton products assist pharma marketers to achieve targeted reach and frequency with brand promotion and for their sales representatives to maximise access and time in the doctor’s surgery.
Princeton is soon to celebrate 30 years since founding, and wishes to create and use this logo/element on all its printed and digital promotional executions, and at least a variation of it in email signature.
The age group and demographic of pharmaceutical marketers to be targeted is generally 30-40 years of age. Whether true or not, pharma marketers would regard themselves as in the vanguard, tech savvy and early adopters.
Princeton is currently undergoing a managed remodelling of its business. Whereas its origins and reputation are based on ink-on-paper published products, the future of the company is in designing and producing digital presentations such as apps and electronic brochures. This remodelling process was commenced 3 years ago; the company now has a Princeton Digital business division including design and production facilities in Australia and overseas.
Nevertheless its printed products will remain important to the company’s financial health for the next few years.
What industry do you think your business is most related to?