How Jeffrey Rupp started their logo design journey
Be Like Water
We are a financial services company, insurance, investing. We want to portray that we will do the same as water in serving our clients. Here is what Be Like Water means: Water can travel over, under around and in time even through obstacles. It is the only element that can change its form from a liquid to a solid to a vapor in order to accomplish its objective.
Tell us a bit about who you are and the people you reach
Everyone is our target, everyone wants peace of mind for his or her future. Young families are too busy with life to worry about their families future and older families wish they had started preparing for their future ten, twenty, or thirty years ago. We have the solutions that helps the young and old have that peace of mind. Water can be calm or harsh depending on if we have a plan.
We are looking for a logo that represents professionalism with flair.
Water is important, think of what it can do. It can do anything, it is powerful.
The typeface should be clear, simple and bold. We want something that stands out. Not to fancy. Our corporate logos are Blues, yellows, grays.
You have all the information you need, go and please be creative. We want to stand out from the crowd! We want our message to be portrayed in the graphics not with words.