We are a husband and wife team about to launch our first start-up. As new parents and lovers of the earth, our company's mission is to make gift giving greener, more affordable, and more convenient.
Planet Wrap is a 100% recycled gift wrap alternative. It is gender, age, and occasion-neutral. Our brand is bold, conscientious, and progressive.
Who Will Buy and Use: Primarily female, ages 20-40, yoga-going, Whole Foods-shopping, middle-upper class, educated and savvy people on the go.
Who Will Encounter the Product: Anybody that receives wrapped presents.
We are looking for a logo, next to our name, "Planet Wrap," which should be above our tag line, "The Greener Way to Gift."
Because the product is intended for a universal audience, we are seeking a design that is gender and age neutral.
The design needs to be mono/bichromatic and horizontal (dimensionally should fill a bumper sticker). It will grace a web banner, packaging, and product labels.
Please: Not too busy.
Nothing too elegant or cutesy- the product is for everyone.
No stock images or clip art.
Not a logo of a leaf.
DESIGNS WE LIKE... (overall, though some may include a leaf, which we don't want, these achieve the impact we are looking for)
SO SO...(like the layout of logo, name, and tagline, but not the font or simplicity)
DESIGNS WE DON'T LIKE...
(No thanks...too cutesy)
(Nope: too elegant and busy)
FINAL NOTE: We prefer a Logo that subtly (not literally) plays off both the Earth ("Planet") and recycling and perhaps wrapping (it will probably be most representative of the brand), as opposed to leafs or plants.
Thanks and Good Luck!