Petstore.com.au will be a large online department store dedicated to all things pets. We will cater mainly for Dogs, Cats, Fish, Small Animals and other pet groups. Our ecommerce offering will be cutting edge web 2.0 platform and we want to reflect that in our logo. It should be clean, simple yet bold and recognizable to our customers and visitors. There is future scope to have this logo in traditional print media and TV advertising, so its need to be professional and brandable.
We have 3 preferences, but please do not feel restricted too much by it. We're open to creativity and ideas from designers!
Font: Simple, easy to read but also unique to our brand. Thus we prefer not to see generic fonts or thin fonts. We dont want to see any fonts you can find on a typical Windows or Mac. This font is for a new, modern online store.
Colors: Modern and fun colors but nothing overboard or easily aged like fluros or super bright colors. 'Pet' and 'Store' would ideally be different colors to each other. Logo for a white background. Solid colours rather then gradients. The fewer the better.
Orientation: Landscape as it needs to fit into our site header
Optional = Icons: We like to see an icon set created to match the logo. See examples in our attachment. We would have icons to represent our 4 main categories - Dogs, Cats, Fish & Birds. If you feel that icons does not suit your logo design, please feel free to omit.
Misc: We would also like to see logo with a .com.au extension attached to it either next to it or smaller font on the bottom right. It must be detachable (ie, logo must look good with or without the .com.au) The .com.au can be simple and nothing extravagant. This is completely secondary to the actual logo design, so please do not place too much emphasis on the .com.au extension.
Simple logos will grab our eye over complicated logos. We don't want to see complicated or very detailed lines especially in any outlines of animals or characters.