Sony immediatly understood the brief and went further than what we expected. Sony answered really fast to any modification required. He is definitely a designer that we loved working with.
How kathies started their logo design journey
We are the production company doing the new show - Matt and Shari are known for decorating and how to projects for real people. They pay attention to budget, are real do-it yourselfers and appeal.
PBS television show hosted, written and produced by Matt Fox and Shari Hiller.
Follows the popular subject matter of mattandshari.com
Logo on the site is the working logo - we like it but it is too similar to the original Room by Room logo
Concentrates on everything about the home, from practical decorating advice, to fun crafts and sewing, to detailed shop projects and around the home advice.
Demonstrates step-by-step instructions on how to get a project done right, both aesthetically and economically.
Known for giving practical design advice and common-sense decorating tips.
Tell us a bit about who you are and the people you reach
homeowners, PBS viewers - tend to be higher educated and higher income, age group 35 plus; want contemporary feel and look without being too young.
Logo for print and TV
Visit mattandshari.com to understand them!!!!
Contemporary feel and look without being too young
must have "around the house with Shari and Matt"
like something with concept of "around"
working logo on site - we like it - but it is too close to their old HGTV logo
Color palette: lime and blue - see website! not neon -soft colors
We need the images to be no smaller than 720 x 486 pixels – 300 dpi in all of the following formats.
jpeg or tiff
ai – Illustrator
psd – Photoshop
The Photoshop file needs to be 800 x 600 in layers – the text separated from the house. If animation is involved the letters need to be in separate layers.
We also need to have the font if possibel but understood if that can't be supplied)