Cafemae.com is an informative and fun community website for Thai and Thailand-based mothers. "Mae" means "mom" or "mother" in Thai. It is a community of mothers with support and discussion forums, blogs, user reviews, as well as articles and expert advice, and shopping opportunities. It is a fun, informative place where moms want to hang out, find out information about parenting issues they're having, ask other moms for help, and share their advice. It focuses on issues concerning pregnancy and birth, babies and toddlers, initially up to age 3.
Our key target audience is mothers and mothers-to-be from middle to high income households, with regular internet access, and either native Thai or English language - so predominantly Asian females from 20 to 40 years old. The website is dual language Thai and English. It is aimed at attracting the modern mom - someone who wants the best, up to date information for parenting. It will also target expats who are looking for local advice and information.
The logo should be pitched somewhere between cute and cool & chic - the former for the Asian preference for cuteness when it comes to anything relating to babies and the latter for the new stylish modern mom.
Preferred colours would be soft, warm colours which are feminine, but modern and not too cute - so pale blue, turquoise, lavender, pinks, pale yellow and green.
We would like a logo that is separate from the name - as the logo will be used for both the Thai and English versions. Therefore no stylized names, and the font should be kept relatively simple so that we can find equivalent styles in other languages.
We are also looking for the same designer to come up with our house style and site design. This is a separate engagement and thus potentially more business later. Right now, you're not requested to submit a house style but rather only a logo at this time.
The logo should be delivered in vector format.
We'll use the following rating system:
1 star - Wrong direction, start over
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut
Having done contests here before, we will provide as much feedback as possible. Please refer to our comments on your own and other designs and general comments for further guidance throughout the competition.