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Design briefing “SalonColor24”
We are going to sell top-quality haircolors to hairsalons online and need to find the logo for the company called: SalonColor24. This is also the name of the logo. We look for the design of the writing and pictogramm logo for a new business. General color orientation would be grey (all kinds of including black), orange or anything else hairdressers may like.
The haircolor that we are going to sell through the website SalonColor24.com is called “keyracolors” and has an own website (http://www.keyracolors.com/index.html). The logo of SalonColor24 can have similarities to the logo of Keyra Cosemetics, but doesn’t have to.
We want to communicate a hairdressers’ image. Something hairdressers like and would like to buy: modern, feminine, recognizable, timeless and emotional. The name should come with a pictogram-logo that shall stand for the name in the future (like the swosh of Nike or the Bulls of Red Bull). This could be made of the initials, but doesn’t have to. Also the design element of Keyra could be used as orientation.
Target markets are all Northern European countries like Germany, Denmark, Austria, etc.