Logo for Outlet website

CPO Outlets partners with manufacturers of leading brands to market new and factory-reconditioned products through dedicated online outlet stores. We are looking to redesign our current "CPO Outlets" logo (http://www.cpooutlets.com). It needs to be a good mark; one that can be easily turned into black & white and reduced to a small size for letterheads or business cards. No serifs, no pastels, no gradients or drop shadows.

CPO Outlets

CPO Outlets partners with manufacturers of leading brands to market new and factory-reconditioned products through dedicated online outlet stores. We are looking to redesign our current "CPO Outlets" logo (http://www.cpooutlets.com). It needs to be a good mark; one that can be easily turned into black & white and reduced to a small size for letterheads or business cards. No serifs, no pastels, no gradients or drop shadows.

Please see http://www.cpooutlets.com for the current logo.

We are looking for a completely NEW, clean, very masculine logo. 90% of our customers are men ages 35-50 years old, so we do not necessarily want a fancy web 2.0 design. We need something clean and classic that will appeal to manly men (think contractors, electricians, plumbers, etc.). Our customers drive Ford F-150's and are looking for a good deal on tools. HOWEVER, we do also have some women customers, so it shouldn't be overly masculine.
- Must say “CPO Outlets”
- We are open to some graphical icon of some sort.
- Open to any fonts or colors, but they must be masculine (90% of our customers are male).
- Must be Illustrator format

- Must say “CPO Outlets”
- We are open to some graphical icon of some sort.
- Open to any fonts or colors, but they must be masculine (90% of our customers are male).
- Must be Illustrator format

- No drop shadows
- No Gradients
- No cartoons