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Roots Organic is a brand new natural/organic beauty brand. The brand will have a range of products from bath salts, skin care, hair care. The brand will be SOIL association certified and all products will be COSMOS certified (natural or organic). We want to offer simple formulas that people can understand and trust. We want to be very transparent on formulation.
Price point: mid-range. The range will be sold online primarily but not limited to it.
Target: 25-45 years old. They are concerned about what they eat and also about what they apply on their skin and hair. They are internet and beauty savvy and will research about ingredients in depth before purchasing a product. They are concerned about the environment. They read blogs and follow influencers in the health and beauty sector.
The brand will speak to vegetarians, vegans, health conscious people. People suffering from skin allergies, skin problems. People who prefer small brands than big corporations. People who keep in touch with trends. People who are confused by marketing claims, they want a simpler message. People who prefer products Made in the UK.
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