Logo for Optometrical wholesaler
amyz needed a new logo design and created a contest on 99designs.
A winner was selected from 85 designs submitted by 40 freelance designers.
How amyz started their logo design journey
Summary
Small professional company with a friendly/personal touch requires a fresh, tasteful design to replace existing company logo.
"Optometrical" includes optomestrists/dispensing opticians. This client provides products and services in a very conservative industry. Please ensure designs are of a classical/formal nature.
Company name
Eyeline Optical
What inspires you and how do you envision the design for your business?
Please design a fresh, tasteful logo for this small company to replace their existing one. Eyeline Optical Ltd is an optometrical wholesaler that specialises in providing services, products and support to optical professions and laboratories.
Eyeline are well known in NZ within the Optical Industry. They have a professional, yet friendly and personal image.
The company also communicate with a lot with overseas suppliers and they want their logo to be an effective first impression.
Ref http://www.eyeline.co.nz if you wish to see existing design and/or learn more about the company and what they offer.
Wants
- Emphasise the word "eyeline" in the logo
- Reasonably simple design
- Something distinctive that would promote brand recognition (within the industry)
- Something leading edge/ attractive to the eye
- Fresh vibrant colours
are always attractive and eye-catching
Don't want
- The client does not want to incorporate
an eye or a pair of spectacle glasses in the logo
- all the other wholesalers use this type of logo and it is “old hat”, rainbows
and prisms are also out
- Anything 'cheesy'
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