A new online cycling shop based in South Africa, we're taking the cycling community here by storm by offering a massive range of bicycles, gear, clothing, cycling related electronics and more. We're a bunch of young and motivated individuals that want to make a real difference in the way people buy anything cycling related in South Africa.
Tell us a bit about who you are and the people you reach
All cyclists, from road to mountain bike, downhill and BMX cyclists. The target market is massive (male & female, aged between 16 and 65) but the typical cyclist is someone who:
- Loves the outdoors
- Enjoys being fit & healthy
- Has a competitive spirit
- Likes the image of being out there and training
- Falls in the middle to higher income bracket
Simplicity, high impact, easy to remember and easy to relate to cycling, no specific colour preference, but the logo must stand out – use bright colours.
We need a logo that has the look and feel of a web based application. Hence it should be clear, clean, uncluttered but impactful.
Given the target market & nature of our business we want to create a feeling of trust, stability and speed.
The company name should be distinguishable.
The logo (vector) needs to be print ready for reproducing on all website and marketing materials.