The logo should position us as the leading agency focused on social network application development and consultancy.
We need a logo to encapsulate what we're all about. So, social networks! That could be represented in terms of the logo's font, style, colour, shape, imagery (if you want!)
We came up with the idea of 'nudge' as its an action we're used to doing on social networks to grab our friends' attention, whether it's poking someone on facebook or hi5ing someone on hi5.
- It needs to encapsulate the essence of social networks.
- Fonts, colours, styles, capitalisation, imagery left to your imagination.
- Overcomplication, dull, dated, amateurish - the usual suspects!