$300 Logo - The NRM Toolbar

SitePoint Solutions, the consulting arm of the SitePoint Network, require a logo for a client project. This is a terrific opportunity to work with the team at SitePoint and be considered for further projects in the growing client services division.

$300 will be awarded to the entrant whose design is used. Three runners up will receive a SitePoint book of their choice including free shipping (Kits excluded).

NRM Toolbar

Desired Style:
- Authoritative
- Reliable
- Professional

Accepted File Formats:
eps, tif, png, gif

Important: Please view the full brief (PDF)

Objectives
Primary message or communication objective:
Connecting NRM Professionals across Australia
Secondary messages:
- Search orientated
- Learning focused
- Qualified results (peer vetted)
- Simple to use
- Fast to use

Audience
Profile of target audience:
- Professional
- Management and Operational staff
- Employed in Research Agencies and Government Departments
- Tertiary Educated
- Scientific background

Perception
Desired Perception:
- Authoritative
- Reliable
- Professional
Perceptions to avoid:
- Warm and Fuzzy
- Lo-fi
- Complexity

Feedback will be provided on weekdays (Australian eastern standard time).