We are launching a website that will provide information, support, and products for parents of babies requiring a NICU (neonatal intensive care unit) stay, and we would like a logo designed to be used on the website. We're basically trying to make this is an all-inclusive resource for parents with hospitalized infants, so that rather than having to search through the entire internet for what they need, everything will be on one site (sort of "one-stop-shopping").
Tell us a bit about who you are and the people you reach
Parents, relatives, and friends of babies that are currently in the NICU.
The general style of the logo should be cute and baby-themed, but not too goofy looking, as the site will deal with some pretty serious topics. We're thinking some kind of circular element should be incorporated because of the "360" part of the website title (360 referring to 360 degrees, as in "all-around" or "all-encompassing"). In terms of colors, we're pretty open to suggestions, but softer colors would probably work best (like pinks, blues, light greens, etc).
We were thinking about maybe incorporating a tag line of some sort, such as "A world of resources for NICU parents" or "Your all-around source for everything NICU", but this isn't required. If you have any ideas that you think would work, we'd definitely appreciate your suggestions.
Our ratings system will be as follows:
1 star - Wrong direction, start all over again with something completely
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut!