bellringermusic needed a new logo design and created a contest on 99designs.
A winner was selected from 281 designs submitted by 48 freelance designers.
Bellringer
Bellringer is an Urban/Pop Artist as well as an internationally known music producer. http://www.bellringermusic.com His music has been charting on radio stations throughout the world. His tracks have graced the soundtracks of dozens of TV shows. With these successes under his belt he is preparing to launch his solo career. His debut album is a mix of R&B/Pop with Electro elements. The songs from the album are a cross between Timbaland, Black Eyed Peas and Prince. His music is about inspiring, empowering and entertaining over hot beats. This is a great opportunity to create a strong brand identity which is fresh and powerful that will be used for a major artist push.
We will be choosing one winner who will receive $250 for the winning logo design. If there are numerous logos which are compelling we may decide to purchase up to 2 additional logos at $100 each. The opportunity is there to win multiple prizes if we choose to purchase more than the winning design.
The target audience is the 12-28 yrs of age. Music lovers. They listen to Hip-Hop, R&B, Pop, and Urban Music. They watch music videos and love the urban lifestyle. They enjoy wearing urban branded clothes because of the strong styling.
This logo will be featured on his website, shirts, merchandise (clothing, mugs, hats, belt buckles, etc.) , intros to videos, letterhead, business cards, stickers as well as his albums. The winning logo should be something that is recognizable at a distance and look great stand alone on shirts, hats, etc. Young people should want to wear it even if they don't yet know who he is. Must look great when very small (as in logo on back of a CD) or large (as in a banner behind a stage) Text Logo, Design Logo, Character, Letter, Whatever looks hot... Please feel free to mock up the logo on merchandise, billboards, etc. so we can see what it might look like in action. I will comment on designs which are capturing the spirit.
Please be creative and for the Bellringer logo try not to go for the obvious use of a Bell... unless the design is so amazingly cool that you can't help it.
Desired Color Scheme:
There is no restriction on choosing colors. As logos come in he will choose those which catch his eye and maintain his interest. If the logo is made in color it must look good in black and white as well
Desired Style:
Strong, Urban, Dance, Electronic, Pop, Young, Hip, Artistic, while classy and timeless.
Descriptive words:
Urban,Pop, International, Young, Sexy, Hot, Androgynous, Powerful, Energy, Clean, Simple, Tasteful
DELIVERABLES: Final Logo needs to be in very high resolution PSD or Vector format.
Some Influences:
He likes the Black Eyed Peas latest album logo and album title look. The Daft Punk logo is recognizable while futuristic and retro at the some time. Ushers logo/art works well and embodies simplicity. D&G and Bentley... these have classic looks that are instantly recognizable.
http://www.blackeyedpeas.com/
http://www.dolcegabbana.com/
http://daftpunk.com/
http://www.usherworld.com/
http://www.bentleymotors.com/
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