How Edward.siegel started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
This is an urban real estate company, predominantly in Detroit, MI, USA. It will be involved in the revitalization of distressed properties.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name of the company is based on the sociologist, Jane Jacobs. My initial thoughts are for the first word to be a darker green, followed by a lighter green. Perhaps some creativity on the "Street" section, but I am favoring simpler over more complex. This will need to appeal to investors, prospective tenants and other local stakeholders.
UPDATE - I have attached one file that was taken from Amazon dot com. It is a cover of one of Jane Jacobs books, "Cities and the Wealth of Nations." I am looking for the Jacobs to resemble this, but in dark green, and a little bit unique. The "Street" section can be played with, but I would likely prefer typograpy design as opposed to images or designs outside of the wording.