Logo Needed For SaleRANDING

This is a sales training program SALERANDING. I know it looks like a typo but it's simply "Sales + Branding". It teaches sales representatives how to "brand" themselves and the importance of this in today's market. Our target market is any sale professional. Because of the unique name I want the logo be unique while helping convey the message of "sales + branding".

SALERANDING

I had the idea in my head to make the logo to look like a branding iron with a handle that has just made in the impression into the paper (website, etc.).  In other words you see the branding iron just moving away revealing the word SaleRANDING.  Maybe some smoke coming from the letters signifying that the branding iron was hot to brand the word.  Not sure of the letter configuration as far as caps/lower case.  SaleRanding, SALERanding, SaleRANDING etc.?  Also not sure of color(s).  This was my thought but I'm open to suggestions.  Any ideas that you have that conveys the message of "sales + branding".

- I would like to incorporate the tagline:  Increase YOUR SALES by building YOUR BRAND!
- Open to color choices etc.
- Should be fun looking inviting
- A look that sparks curiosity if the logo was the only thing on the cover of a book you would want to open to find out what it is/means.

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