A great process to find our business a new logo. We were surprised at the quality and quantity of responses we received and the designer we selected, quad-a, did a great job of making the final changes and amendments to the design.
This has been a simple process but does require a degree of input and feedback for the designers. Without us putting in some effort I do not believe we would have got the quality of output out and it is only fair to them to let them know what you think of their designs. .
In the last stages with the designer though it would have been good to able to amend/annotate his pdf drawings and send them back to him. It would have saved a lot of words and I was fortunate in that he understood where we were going!
Krossover Intelligence is a Software as a Service company that helps coaches perform better by offering them a set of tools and services to index and analyze game film, collect and create meaningful statistics, and measure individual and team success.
You can check out our site at http://www.krossover.com
We are looking to replace the existing logo that is on the site right now.
Tell us a bit about who you are and the people you reach
Our current customer are all Sports Teams (High school and College). In time, we hope to cater to the professional sports market around the world. In addition, we plan to open up a consumer side of the company, catering to student athletes who are looking to get better, and get recruited by top colleges.
The logo should communicate the following attributes:
• Passionate about sports (all sports, not just basketball)
We are at the end of the day, an internet technology company with a focus on the sports industry. The logo needs to be creative to appeal to the consumer side, yet sophisticated enough to get us deals with professional teams and media outlets. We have no requirements, except that our product colors (website) are mainly blue and orange, so the logo colors should not look odd given that we don't plan to change our website. Feel free to go wild!
We can guarantee that the winning designer will get a lot more work from us as we move forward.