How Stephen Swan started their logo design journey
BlackSwan Real Estate Partners
We are a start-up commercial real estate firm but NOT focused on brokerage. Asset management, acquisition, and investment are focus. Black Swan is family name, but also shares the connotations with "ugly duckling to swan", Black Swan Theory (Nassim Taleb) of seismic economic events. Asset types will be large transactions for hotels, apartment complexes, retail centers, etc. Not single family homes.
Tell us a bit about who you are and the people you reach
We will market our services to owners of commercial real estate owners. These will consist mainly of banks, life insurance companies, and family trusts. The logo needs to convey a sense of comfort that BlackSwan (one word with 'b' and 's' capitalized) will be a safe steward for your asset and/or cash. We will also be seeking investment dollars from individuals. These are companies and/or individuals used to formality. In many cases, these will be companies looking to farm out management of an asset and they will want a "safe" choice.
The logo should be formal, but not overly so. We have chosen to use the last name of one of the principals (Swan) for BlackSwan and we obviously want to brand off of it. I would prefer black & white logos.
We don't want to set many limits because we recognize that we are not the experts here. We want to review all of the creativity out there.
we will want files in high res .jpg, .ai, and .psd.