To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our target audience: life scientists in academia/government institutions/pharmaceuticals, usually have a undergrad degree and a good number of PhDs.
The current logo (see attached readerfit-logo-rounded.png) is done by yours truly and I am certainly not a designer so I would like to have one professionally done. I would like the logo to somehow indicate that we draw curves in our application and I definitely want to modern feel to it.
I have attached a very typical curve that the application draws (see attached 4pl.gif). I would like this to be the inspiration for the logo.
I would also recommend to visit ReaderFit.com to see how the overall look and feel of the site.