The business is wanting to succeed in the production of live music events that cater for fans of underground dance music. The events are often referred to as ‘Raves’, and the customers who attend such events describe themselves as ‘Ravers’.
The essence of a Rave event is centred around a HIGH OCTANE experience in which the ravers become a part of the live performance through dancing and interacting with their favourite DJ’s and MC’s.
Audio-visual equipment is used to enhance the experience of participating ravers, with good rave events featuring excellent sound, lighting and strobe systems.
The Psycho-Social brand is centred upon the two different words which are apparent within the sociological term ‘Psychosocial’.
The ‘Psycho’ part of the brand name should have connotations of Bad-Boy dance music, it should literally look PSYCHOTIC.
The ‘Social’ part of the brand name should denote the fun and social interaction which takes place at a rave event, it should therefore look a bit more fun and friendly!