We are a newlywed couple starting our first business venture together. It will be a poster, print and frame shop in a Miami Mall. We offer over 1000 different titles ranging from Music, Personalities, Sports, Art, Humor to Movies. We also sell relatively inexpensive frames.
We really have a wide target market to our vastly different offerings. But, I would generally say our market is between 15-35 years. This is because our frames are not that sophisticated so it rules out people that are settled looking to put a fine piece of art on the wall.
We are looking for something fun and exciting but also professional and clean. The mall that we will be in has all the usual suspects: Sunglass Hut, Gap, Victoria's Secret etc... so we want to fit in with them in terms of professionalism but yet also express that we are a new and exciting concept.