I am Randall S. Condit, MD. Mostly out of curiosity I made a career change from medical practice to creative writing, only to discover an interest in the field of career and calling itself. I founded PhysicianCareerConsult.com to help other physicians and physicians-in-training with strategic career decisions.
I have a passion for helping anyone find satisfaction in his or her work, but I am targeting the niche of physicians since that is my background. The fact that I offer consultation "doctor to doctor" is the relatively unique feature of my business, and I want to capitalize on that--if not in the logo, at least in other website content.
Physicians may face career change for several reasons. They may be losing the fire they had when they applied for medical school, or plans for retirement are now on hold due to financial pressure. Many need help brainstorming their options of making changes in their present practice, finding a nonclinical setting, or perhaps a new nonmedical career.
Physicians-in-training (medical students) choose a specialty or non-specialty training track before they even complete medical school. Early guidance can help them avoid having to change programs later.
Primary requirement: a creative logo that would be appealing to medical professionals. I want this logo to be the starting point for a new website, which I hope to produce using Rapidweaver software on my Mac. I will be attempting to give my website a clean, straightforward overall appearance, probably tending toward black and white with a pleasing use of contrast; however, don't be afraid to use color for the logo.
Perhaps a simple logo image associated with physicians, such as a stethoscope or a "doctor bag." (I know none of you are even thinking of the Mercedes symbol, right now. I drive an old Toyota truck--thanks for humoring me.)
The face-to-face consultation process itself brings to mind two people conversing. Is this too complicated for a logo? Perhaps this idea is better suited to a separate image. Again, I am trying to think of how to emphasis the "doctor to doctor" idea.
By the way, the term "consult" in my brand name is how physicians refer to a consultation. Used in this way, it's a noun: "Order a consult. . . . Do a consult. . . . Consider getting a consult." A doctor who orders a consult is sending the patient for another opinion, but usually expects the patient back for ongoing care. That's what I'll be offering my clients: up-front strategy to help them find work satisfaction.