Logo Needed for Online Hot Sauce Startup

Hot Sauce Planet - HotSaucePlanet.com

HotSaucePlanet.com is a niche retailer of Hot Sauces and fiery foods. Our logo needs to reflect the fact that we are passionate about spicy foods and hot sauce, and be fun and a little playful to echo the fact that we are not a corporate giant. BUT, cartoonish logos and clichés similar to what is already in the market are definitely negatives. Also, the design needs to be "clean", and simple enough to be printed on many different materials and surfaces.

English Speaking, mostly North-American audience. “Chili Heads”, Hot Sauce Aficionados, Males, 30-50; Identity should have mass appeal.

We are looking for a corporate identity for use online as a logo, on websites, business cards, letterheads, catalogs, etc. We need a logo, but one which can grow with us.

Please include the text Hot Sauce Planet in the logo.

The logo should work both vertically and horizontally and work with a white and black background. Consider using the planet, a pepper, a flame, etc. as a central point. NOTE: From the submissions we have preferred so far, there needs to be a central graphic in the logo. Text-based logos don't tell enough of a "story" for our needs, we need a graphic that engages online shoppers.

We have a hard time envisioning a hot sauce store logo that doesn't include some red and/or orange colors, so please consider using these colors in some part of the logo design.

Final files should be vector/Illustrator files, with the the font files included.