The logo had a subtle but thoughtful reference to blockchain, which is the related topic, and had a nice clean font.
How jargon started their logo design journey
GEOSkip is a new social media company that will be the next revolution in mobile search and advertising. Based on a web services platform, the product is designed primarily to work on smartphones like the iPhone, Andriod and Blackberry. The company name is based around the ideas of "geolocation" or "geography", and movement -- "skipping".
The overall concept is the following: Imagine that you are out at night with a few friends in a large and perhaps somewhat unfamiliar city like New York. GEOSkip solves the problem of “what to do next?” through user-defined preference profiles, social media integration (Facebook, Twitter) and GPS location based data. In other words, we connect you with venues you want to go to, based on what you like, where you are, and where everyone else is.
Tell us a bit about who you are and the people you reach
Our target audience encompasses university students, young professionals, senior executives and the “Average Joe”. These are people with smart phones (Blackberry, iPhone, Android, etc), who are willing to spend money on entertainment. The logo should invoke in the target audience the following feelings (in order):
• Fun: appeals to the child or “rebel” in me
• Helpful: simplifies my life, reliable, trusted
• Easy-to-Use: intuitive, quick, hassle-free
We’ve also considered incorporating a slightly competitive aspect to the platform. We leave it to you as to whether to incorporate that into the logo design.
Be creative; you are the expert in this area!
We are looking for a logo that is instantly recognizable and conveys our brand identity. We'd like the logo to be comprised of both a graphical element AND the GEOSkip name, however the logo should be able to stand on it's own and be recognized.
It must be equally suitable for web, a mobile phone application and print design (such as business cards).
Please provide the logo in vector format (.EPS, .SVG), with a transparent background.
I have uploaded the logo of our competitor for comparison purposes. Please do not base your design off Foursquare -- we need to be different. It is so that you can see the necessity of having an image outside of the company name that is associated with the brand.