This logo needs to appeal to the business people in public media – Chief Financial Officers, Directors of Finance, Human Resource Directors, Accountants, etc. Since these are top-level executives, we want the design to be corporate, yet warm. The logo needs to reflect that the members work in the progressive field of public media (think about the branding of PBS and NPR).
Logo will be used at conferences, in print and electronic publications and communications, on a new website. We will also need the logo to work on social media sites (Facebook and Twitter), so we will need a good-looking thumbnail.
Also, please provide an option incorporating the tagline:
"Enhancing the efficiency, effectiveness and economics of public media"
We are renaming and rebranding an association -- so we are starting with a 'clean slate.' Be creative -- we need fresh, new ideas!