How DTCPerspectives started their logo design journey
Who are you known as?
Point of Care Marketing Conference
Tell us a bit about who you are and the people you reach
Point of Care Marketing is pharmaceutical advertising in a doctor's office/pharmacy/urgent care clinic. Communicating with a patient or their caregiver at the point of care. The key point of difference for this type of advertising communication is that the “point of care” is the place where a person is focused on health, is considering their options and is speaking with the person who will write or fill the prescription. It’s about direct and targeted conversations with a patient. The logo should reflect the immediacy and great potential of the opportunity.
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